What are SEO Specialist Jobs?
SEO stands for Search Engine Optimization. it is the job of an SEO Specialist to analyze and review websites and implement changes so they are optimized for search engines. In the words of SEO.com, “it is the job of the SEO specialist to make your website show up at the top of the search engine results.
Different Types of SEO Specialist Jobs
There are different types of SEO Specialists. Among them are:
- Technical SEO – SEOs that analyze websites for improvements and have an in-depth knowledge of keyword research to include to increase website traffic. These SEOs execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- On-Page or Content SEO – SEOs that place increased value to quality content that increases traffic to a site. These SEOs optimize web site layouts and find the best approach to internal links. They work with the development team to ensure SEO best practices are properly implemented on newly developed code. They also work with editorial and marketing teams to drive SEO in content creation and content programming
- Off-page SEO – SEOs that place increased traffic to a website by building links with external sites. These SEOs research and analyze competitor advertising links. They develop and implement link building strategy
There are also other specialized SEOs like the local SEOs and E-Com SEOs.
SEO Specialist Job Responsibilities
SEO is an ever-changing landscape, so an SEO specialist needs to be continuously learning and evolving. Among the responsibilities of an SEO Specialist include the following:
- Review and analyze client sites for areas that can be improved and optimized
- Prepare detailed strategy reports
- Identify powerful keywords to drive the most valuable traffic
- Run PPC campaigns
- Write powerful calls-to-action to convert visitors
- Fill websites and other content with effective keywords
- Write effective SEO content for blogs, websites and social media accounts
- Develop link building strategies
- Analyze keywords and SEO techniques used by competitors
- Keep updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compile and present SEO guidelines
SEO Specialist Job Requirements
- BS/MS degree in a quantitative, test-driven field
- Up-to-date with the latest trends and best practices in SEO and SEM (Google, Yahoo, and Bing)
- Prior experience in content marketing, content growth, conversion, and online customer acquisition
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically, identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently
- Familiarization with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Experience with website optimization tools
- Strong organizational, time management, and analytical skills